Following a dazzling Louis Vuitton show where some archives BBC pièces were being displayed and an exclusive dinner for his auction house Joopiter, Pharrell Williams took a moment to immerse himself in the latest european collections from Billionaire Boys Club and Ice Cream.
On January 21, 2025, Louis Vuitton unveiled its Fall-Winter 2025-2026 Men’s collection in the prestigious Cour Carrée of the Louvre, under the artistic direction of Pharrell Williams. This show also celebrated Pharrell’s deep roots in streetwear culture, particularly through his connection to Billionaire Boys Club, the iconic brand he co-founded in 2003 with Nigo. This historic collaboration, blending urban fashion and luxury, clearly influenced the silhouettes and patterns presented, where retro streetwear seamlessly merged with the codes of Parisian elegance.
Although the Joopiter auction was not directly linked to this show, it aligns with Pharrell’s broader vision: blurring the lines between art, fashion, and collectible objects. Billionaire Boys Club remains at the heart of this approach, embodying the pioneering spirit and cultural fusion that define Pharrell’s creative universe—now amplified by his position at Louis Vuitton.
The new collection, met with widespread acclaim, promises fresh surprises to be revealed soon.
Credits @Lede Company Paris
