What are the most popular beauty treatments among women at this time of year?
At any time of the year, and especially before spring, facial rejuvenation procedures combined with facial beautification are the most requested treatments. These primarily include Botox® injections to soften expression lines, Hyaluronic-acid fillers for restoring and reshaping facial volume, and Skinboosters® for deeply rejuvenating and hydrating the skin. Additionally, lifting-threads are popular for enhancing facial contours and stimulating collagen production in the dermis. Following closely in demand are buttocks augmentation and cellulite reduction.
Does starting with small adjustments at a young age imply the beginning of an addiction to aesthetic medicine?
Various studies highlight the benefits of preventive aesthetic treatments on young skin, delaying premature signs of aging. Termed Prejuvenation, it reflects the trend of younger individuals seeking to maintain their youthful appearance by preventing wrinkles, sun spots, and sagging skin. This trend has grown significantly in the past 5 years, with young women particularly focused on their appearance on social media platforms.
Nowadays, we observe people in their 20s requesting Botox® and filler procedures. While procedures at a young age should be subtle and preventive, it’s crucial for doctors to advise against abuses and misuses. However, appropriate procedures performed with tact and moderation on younger patients are unlikely to lead to addiction.
What trends can we expect in the aesthetic field this year?
Non-invasive and minimally-invasive procedures will continue to gain popularity, such as thread lifting and buttocks augmentation, as they can be performed under local anesthesia with minimal downtime. Facial Beautification will also be in high demand, focusing on subtle volume restoration in areas like jawlines, cheekbones, lips, and chin to achieve a “photogenic” appearance. Enhancing the visual perception of beauty remains the primary goal and these are the top trending topics in the aesthetic field.
Is the significant growth in cosmetic surgery attributed to it being economically accessible?
While the economic aspect contributes to the rise of cosmetic procedures, it’s not the primary factor. The pandemic boom in aesthetic medicine and surgery since 2020 can be attributed to factors like increased recovery time for patients and the “ZOOM effect,” which has led to more time spent scrutinizing our faces on screens. Additionally, the influence of the selfie generation has played a role in changing perceptions and behaviors regarding cosmetic procedures.