PRIMAVERA ESTATE 2019
PER LA PE19 LARUSMIANI, STORICO BRAND DALLE RADICI SARTORIALI FONDATO NEL 1922, HA ATTUATO DEI CAMBIAMENTI MOLTO IMPORTANTI PER ANDARE INCONTRO ALLE ESIGENZE DEI CLIENTI DELLA NUOVA GENERAZIONE CREANDO I FLASHFORWARD, CAPI ICONA CHE GUARDANO AL FUTURO, COME IL BOMBER IN 100% SETA WATERPROOF CON STAMPA TIGRI, IL MAGLIONE SPORTIVO SCOLLO A “V” ISPIRATO AL MONDO DEL TENNIS DEGLI ANNI 70 E IL PARKA IN TESSUTO SEERSUCKER CHE IN POCHE MOSSE DIVENTA UNA COMODA POCHETTE DA RIPORRE IN VALIGIA – PERFETTA PER IL MODERNO GLOBETROTTER.
Allo stesso tempo LARUSMIANI ha conservato la parte HERITAGE legandola maggiormente al LIFESTYLE del Gentleman attraverso la creazione di giacche sportive fatte a mano come la giacca safari in lino e l’iconico doppiopetto blu con rever a lancia in cotone SEA-ISLAND, trademark LARUSMIANI.
L’acquisizione del leggendario know-how di ALDO LORENZI, unico amministratore delegato della Boutique G.
Lorenzi di via MonteNapoleone, completa Il mondo dei GENTLEMEN’S ESSENTIALS che continua ad arricchirsi ogni giorno grazie alla ricerca e alle competenze acquisite dagli artigiani che custodiscono preziosamente i segreti di ogni oggetto.
SPRING SUMMER 2019
LARUSMIANI, the historic brand with sartorial roots founded in 1922, made some important changes in the SS19 collection in order to meet the needs of the new generation customers by creating the FLASHFORWARD, icon garments that look at the future, just like the bomber in 100 % waterproof silk with tiger print, the sporty V-neck sweater inspired to the tennis world of the 70’s and the parka in seersucker fabric that, in a few steps, becomes a convenient bag to store in a suitcase – perfect for the modern globetrotter.
At the same time, LARUSMIANI has kept the HERITAGE part tying it more to the Gentleman LIFESTYLE through the creation of handmade sport jackets, like the safari one in linen and the iconic blue double-breasted jacket with peak lapel in SEA-ISLAND cotton, trademark of LARUSMIANI.
The acquisition of the legendary know-how from ALDO LORENZI, sole CEO of the G. Lorenzi Boutique on via MonteNapoleone, completes the world of the GENTLEMEN’S ESSENTIALS, which continues to get richer every day thanks to the research and expertise acquired by the artisans who preciously keep the secrets of each object.
Si ringrazia per la collaborazione Press Office Larusmiani
Giulia Deamina is an award-winning, internationally recognized publisher, fashion editor, entrepreneur, television personality, and best-selling children's non fiction author whose career has seamlessly bridged the worlds of luxury, fashion, media, education, and publishing for more than two decades.
Beginning her journey in Milan, the global capital of Italian Fashion in 2004, Giulia established her self as a professional model, collaborating with some of Italy's and France most prestigious fashion brands. Her passion for storytelling and communication led her to television in 2008, where she became a presenter for leading national broadcasters including Sky, Rai, and Mediaset, while simultaneously producing and hosting luxury events throughout Europe, including Cannes Film Festival, The Monaco Grand Prix, Milan, Paris, London, New York and, Dubai Fashion Weeks.
In 2015, she founded Deamina Magazine, an international luxury publication dedicated to fashion, lifestyle, entertainment, beauty, travel, and culture.Today, The Deamina Magazine brand reaches more than one million readers and viewers, across its print, digital, and social platforms through esclusive interviews, celebrity features, runway coverage and original editorial content.
Beyond publishing, Giulia Deamina has emerged as one of the leading voices in children's non fiction author through her acclaimed Fashion Revolution Educational Book Series, being featured across major television broadcasts and leading news outlets, including FOX News, CBS, NBC, AP News, and numerous international media and publishing platforms, establishing her as an influential voice in contemporary educational publishing.
As a creator and best-selling author of Fashion Revolution Vol.1 (introduced young readers to fashion through play, drawing, and imagination), Vol.2 The Neuroscience of Fashion (expands the conversation for children aged 6-12, blending fashion history, sustainable style, chromotherapy, and the psychology of color with practical concepts).
Vol.3 A Fashion Young Academy throw Luxury Fashion-Style, Identity & The Future of Elegance.
With more than 20 years of international experience and executive education in Marketing, Business, Management, Fashion, and Journalism, Giulia Deamina continues to redefine modern publishing by bringing together luxury, education, innovation, and purpose for audiences around the world.
