Selfridges introduces Lamyland; a project by legendary artist, creative director, producer and mentor Michèle Lamy, which combines her passions for art, fashion and boxing.
The multi-faceted concept runs until 24th March 2018 and includes an exclusive collection, housed in Selfridges Corner Shop, as well as a fully functioning boxing gym in the Ultralounge, in parternship with BXR.
Boxing collaborators, artists and friends including Stephen Jones, Koché, Nike, Edward Bess and Rick Owens, have created an exclusive collection of boxing activewear, equipment, memorabilia, jewellery, fragrance and art.
Special edition collaborations with brands including Versace, Craig Green, Everlast, Off-White, Gareth Pugh and Sacai are also presented, with exclusive drops arriving in-store throughout the residency.
Lamyland products are available instore and online at Selfridges.com/lamyland

Giulia Deamina is an award-winning, internationally recognized publisher, fashion editor, entrepreneur, television personality, and best-selling children's non fiction author whose career has seamlessly bridged the worlds of luxury, fashion, media, education, and publishing for more than two decades.
With more than 20 years of international experience and over 35 executive education programs and MBA-level certifications from prestigious international institutions in Marketing, Business, Management, Fashion, Luxury Brand Management, and Journalism, Giulia Deamina stands at the forefront of a new era in publishing, where luxury education meets innovation, creativity, and cultural influence. Through a distinctive editorial vision, she continues to elevate educational publishing into a refined luxury experience, inspiring audiences around the world while setting a new global benchmark for excellence, elegance, and purposeful learning.
Beyond publishing, Giulia Deamina has emerged as one of the leading voices in children's non fiction author through her acclaimed Fashion Revolution Educational Book Series, being featured across major U.S. television broadcasts and leading news outlets, including FOX, CBS, NBC, abc, AP News, and numerous international media and publishing platforms, establishing her as an influential voice in contemporary educational publishing.