At TFWA in Cannes the Swedish designer Panos Emporio will reveal ‘Meander’ its original new concept in men¹s swimwear which used as inspiration the way football start wear their shorts on the beach. Panos Papadopoulos the founder of Panos Emporio created the concept out of the problem with traditional swim shorts which create tan lines and don’t offer flexibility for water sports and at the beach.
Following field studies at beaches and marketing research Panos realized there was worldwide demand by millions of men for a product like ‘Meander’ offering a comfortable fit, full mobility and the ability to produce an even tan. Presently there’s no product like ‘Meander’ on the market making it a perfect match for international Travel Retail customers looking for a unique product.
‘Meander’ comes in a luxury packaging customized for airports and includes a bag for either keeping valuables or wet swimwear. Travel Retail is the perfect place for ‘Meander’ and the world is waiting for the product to hit the airports in early 2017.
‘Meander’ is being tested in select luxury stores during 2016 to ensure that the product is ready to meet the worldwide Travel Retail market in 2017.
The Panos Emporio brand has over 30 years of experience in swimwear and Travel Retail and are today considered as the No.1 brand in the swimwear segment in Scandinavia the brand has many years of experience of working with airlines, cruise ships, The Nuance Group and many more.
Meander is already loved by influencers, bloggers, sports icons and has been featured in newspapers,magazines and tv stations such as Deutsche Welle, Globo, The Telegraph, El Pais, Expansión and L’Express
WORLD MEDIA WIRE Jose Bonito
